Month: December 2016

Nice job! You’ve built your business up from nothing, perhaps even with little or no capital to do it. You have networked, advertised, met with clients, provided services and gone the extra mile. Impressive. You’ve got tremendous passion for your business.

But, now you’re maxed out. You want to do more. There’s a lucrative project sitting out there just calling out for you. But, you don’t have time. You’re marketing, networking, producing, meeting, invoicing, blogging, working social media – in short you’ve got your business plans and you’ve got your administrative overhead bogging you down.

You’re on the cusp of potential new business growth. You’re ready to enter the next phase of your business where you begin to develop it in new ways. This means possibly finding a bigger place, searching for quality employees, developing documented procedures, methods and policies, and, delegating.

Harvard Business Review asked some time ago, Why aren’t you Delegating? If you’re a freelancer or a “solopreneur” you may think the author is talking about bigger businesses than yours. She refers to people who have subordinates, for example.

But, not all delegating has to be internal. You probably already do some and don’t really see it as such. Unless, of course you’re doing your own taxes. In today’s freelancing market economy, so many things can be delegated on an as-needed basis.

As the blog suggested, become aware of the things you’re doing that other people could do for you. Ask yourself why you’re still doing them, especially if these tasks keep you from producing more revenue. Would you benefit more from preparing and sending invoices or from actually serving another paying client?

As one business owner pointed out to me recently, “I’ve built this up myself. I’m invested in it. It’s just difficult to pass these tasks on to other people.” I get that. I really do. I also wonder how he’s going to continue to expand his business.

If all you need is a file clerk, I’m probably not the person you’re looking for to be a part of your business.

Yes, as a virtual assistant, I can help you with your filing. I can cover your phones for you for a couple of hours. I can help manage your emails. I can do a lot of things you might need.

I can also manage your Word Press site, your social media sites, assist with a lot of the technical aspects of your email or direct marketing campaigns, get you set up to do some e-commerce with your web site and provide a lot of other services.

What sets me apart from the file clerk? First, I don’t want to pick on file clerks. You indeed may need one and benefit from one. Look at it this way. I go to my mechanic when I need my car repaired. I don’t go there to get my oil changed because there are companies who have developed efficient procedures that allow them to do the same quality job for less and I find I get the service I expect.

So, a file clerk may be just exactly what you need.

But, do you only need to get a task done, really? Or do you really need someone who wants to help you execute your business plans so that you can achieve your goals and realize your dreams?

Do you want someone whose main focus is getting a specific task done and getting paid, or someone who values not only you as an entrepreneur, but also, your business, who shares your drive for success and achievement, and whose definition of success is directly linked to your success?

The one of the key values of any virtual assistant is rooted precisely in that person’s ability to be a well rounded assistant for you, in serving you by taking a lot of the administrative overhead off of your shoulders enabling you to focus on the core issues surrounding the growth and prosperity of your business.

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Photo Credit: Courtesy Alachua County via Flickr CC BY 2.0